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Sign into your accountEdina Realty and Broker Syndication Choices
May 28 2012
The news of Edina Realty pulling their listings from REALTOR.com have been rippling through the industry since it was announced. There are probably a small handful of brokers who have done the same, but that is about it.
This became newsworthy because Edina Realty is a big broker – really big. Moreover, the parent company, Home Services of America is second only to NRT in terms of being the largest brokerage in America. NRT has about 750 offices and 250,000 sides. Home Services has about 300 offices and does about 125,000 sides. There is a lot at stake for syndication and online advertising if Edina realizes business growth as a result of their decision.
Edina Realty is a smart company. This was not an emotional decision, but the result of intense and calculated strategic development. They have researched the opportunities and risks carefully and will measure impact to many facets of their business.