RPR Broker Case Study – Helping Brokers Understand and Use Realtors Property Resource®

WAV Group provides consulting services to brokers across the country to help them find the most effective ways to leverage the technology tools they have chosen for their agents. Some of those tools are provided by MLSs as part of their monthly subscription fees. In working with brokers, we have learned how stressed the life of a broker is. Their agents, clients, accountants and office staff pull them in a million directions. Their daily tasks make it virtually impossible to keep up on all of the latest technologies being offered to them.

Today, WAV Group is introducing the third in a series of Case Studies developed for NAR's REALTOR® Property Resource, or RPR™, designed specifically to help Brokers understand how to get the most out of the RPR™ tool. These Case Studies aim to help REALTORS® understand the unique benefits of using RPR™ in their daily business, in order to position their firm as a communication leader complete with unique insights available only to REALTORS®.

Download the Broker Case Study here.

WAV Group has followed the introduction and rollout of REALTOR® Property Resource ( RPR™ ) closely since it was officially introduced and then launched in September 2010. In previous papers, WAV Group outlined the factors required to make an informed decision about whether RPR™ and other data-related products were appropriate for individual MLSs and Brokers. These case studies are NOT intended to help an organization make a decision about participation in RPR™. Those decisions are best left to individual firms. The purpose of this case study is to help brokers who are have access to RPR™ understand how they can use the tool effectively to build their business. The case study also clearly articulates how RPR™ is incremental to the tools available in MLS systems and other broker tools.