RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as a Broker, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountHoward Hanna Syndication Announcement
February 15 2012
Another shoe is going to drop today. Howard Hanna, one of America’s largest brokerages will announce their new listing syndication strategy. This is an important announcement because it brings forth a new chapter to the ongoing saga of finding an online advertising paradigm that balances the broker’s needs with the publisher’s needs, in the best possible way.
Howard Hanna has spend the past 15 – 18 months studying. They study their website. They study the website of similar size brokerages. They have studied publisher websites. They became experts.
Howard Hanna has been testing. Howard Hanna ran lots of experiments with syndication. Turning sites on. Turning sites off. Turning listing enhancement on, and off. They made note of the results.
Howard Hanna has modified the data feed in multiple ways too. They reduced and increased the number of photos in the feed. Make changes to the property description text to include agent contact information. They explored and they innovated.
Howard Hanna convened focus groups with consumers and agents. They listened. They gained a deep understanding of their customers’ attitudes, wants, and goals.