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Browse the siteOctober 26 2021
RE/MAX released survey findings on emerging real estate trends, on both the agent and consumer sides of the transaction, and what they mean for the future of home buying and selling.
The survey, which was commissioned by RE/MAX in partnership with its agency of record Camp + King and conducted by leading consumer insights agency Canvas8, explores the cultural context and influential trends set to shape the real estate and housing landscape across the United States and Canada. The methodology included expert interviews, third-party desk research and trend analysis, agent and consumer perspectives, and a survey of 5,000 people in the U.S. and Canada who have been involved in the housing market in the past 12 months or are planning to be in the next 24 months.
Key findings include:
For both first-time and experienced home buyers, research is mostly conducted online – long before any viewings take place. Whether through video walk-throughs, exploring a neighborhood on Google Maps, or browsing detailed property descriptions, home buyers and sellers are generally well informed before contacting an agent.
The growing presence of technology in the home buying and selling journey in no way diminishes the essential role agents play in the process. Home buyers and sellers recognize the value of a real estate agent and the benefits real-life interactions add in one of the most complex financial transactions they will ever make. Technology streamlines the overall process, but agents provide essential expertise to their clients – understanding the process, encouraging action, providing financial guidance, and marketing a home.
With the scale of such an investment top of mind for most consumers, the personalized support offered by an agent remains fundamental to the key moments in the journey (pricing, negotiating, and closing) as people seek out the extra level of attention and human connection that they can provide.
"The big takeaway of this survey is that skilled, experienced real estate agents are the key to consumers achieving their real estate goals," said RE/MAX, LLC President Nick Bailey. "Last year, consumers had plenty of time to compile their list of what they want in their next home, and the most successful agents will be skilled at helping buyers find a home that either checks all of the boxes or can be updated to do so. Whether it's helping sellers price their home strategically or helping buyers win a competitive bidding war, agents – armed with skills and great technology – provide an invaluable service. And consumers clearly recognize and want that expertise in their corner."
The entire "Future of Real Estate Report," which explores consumer's sentiments and values toward buying, owning and selling homes can be found here.