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Sign into your accountHow to Keep Your Email Marketing Simple
January 01 2020
When an online form prompts you for your email address, we're quick to feel guarded and protective of giving away this type of access, whereas in the past it was given without a second's worth of thought.
The reason for this hesitation is because people are tired of being sold to and bombarded with these in-your-face marketing messages. They're tired of giving away their information and allowing you to commandeer their digital peace. This reluctance is still prevalent today, but when you've unlocked the idea that email is to further your relationship with your reader rather than to pitch them, you've entered a dangerous level of freedom with how and what you communicate.