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Sign into your accountToday's Online Business Intelligence
January 14 2019
Notice how I did not say web analytics? A large chasm exists between marketing, technology, and business in connecting the dots between what is the value of their efforts. It's a gap I have seen in digital strategies inside and outside of the real estate industry. Building a bridge across these disciplines requires insight on valuing ROI into a strategy, and ensures consumers are given an experience appropriate for the brand.