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December 16 2018
The Keller Williams pivot is beginning to make sense to me. At a time when many franchise companies are focused on systems integration, KW is trying to become a systems developer of bespoke software.
Forever and today, Keller Williams has been tirelessly focused on the agent – recruiting, training, coaching, supporting. Gary Keller is almost like the Tony Robbins of real estate. He knows that if you can help an agent to find the right headspace, their authentic headspace where the agent knows what to do and loves doing it, it's a win. Recruiting agents and building them up. Keller wants them to be successful and rich. KW's role is just to keep the heart pounding.