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Sign into your accountCombating FSBO: 3 Reasons Why Agents Rule
August 14 2018
You know why you matter to the seller, here's how to help them know it too
Every person who decides to sell their home without a listing agent does so for the same reason: to save money.
However, what those eager sellers tend to not realize is that the soft costs of handling a real estate deal far outweigh what they'll spend on a commission.
While real estate practitioners are aware of everything that goes into a home sale, it's not always easy to convince a consumer that the FSBO model is much more involved than posting a yard sign and sharing their listing on Facebook.
As advocates for agents, we hope the following suggestions might help you drive home the importance of using a listing agent instead of trying to navigate this complicated market without a rudder.