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August 06 2018
One conversation that is critical in today's ecosystem of integrated platforms is the Application Programming Interface (API) checkbox. Here is how a typical conversation on this topic is between a brokerage and their vendor partner.
Brokerage: Does your platform have an API to support integration with other tools we support with our agents?
Tech Company: Yes! We have an open API and we integrate with thousands and thousands of applications (a little exaggeration?).
Brokerage: Cool! (Marking off the checkbox on the list of requirements.)
I, too, once fell victim to this same scenario. When I reviewed an API against our business process workflow and rules, I found gaps between functionality of API and my needs. I started to question – in detail – How does their API work? with my other partners.