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Browse the siteJune 28 2018
Once an online lead goes cold, it's a guessing game for Realtors to decide if they should put effort into re-engaging with the lead or if they're better left cold.
The majority of online leads are usually people you haven't met face-to-face, and because the line of communication between you and the lead has weakened, there's no way of knowing what stage of the home buying or selling process the potential lead is in anymore.