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Sign into your accountThe Free Home Valuation Email Series that Gets the Listing
May 28 2018
The offer of a free home valuation is a lead generator, but how do you get the listing from that free home valuation offer? When email and then drip email programs and services came along, businesses took note and loved the marketing power they provided. Drip email became a staple of Internet marketers and real estate agents became big users. Of course, once something becomes so popular, it then often gets abused. A whole lot of drip email is caught by spam filters. Even if it makes it to the inbox, the recipients often just ignore and delete it.
You may be offering a free home valuation on your website, as it has proven to be a good lead generation tool. They fill in some information about their home and you do a preliminary CMA and send it to them. At this point you haven't seen the home, nor have you spoken to the homeowner, in most cases. It's a form and a valuation email. What can you do with drip email to move them along a path to giving you their listing? Here is a simple and short three email series to get the job done.