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Sign into your accountOnline Reviews and Testimonials: A Real Estate Agent's Best Marketing Tool
May 02 2018
It used to be that to find a real estate agent, you would ask the people closest to you—friends, family, your next door neighbor. But more and more people are turning to the Internet and social media to provide them this sort of information, using product reviews and customer testimonials. Online reviews have become so important that a 2017 survey reported that 85 percent of consumers trust online reviews just as much as a personal recommendation from a friend.
Whether you are a new or seasoned agent, client testimonials and online reviews can make or break your real estate business. Online reviews provide the insights about real estate agents that are most important to potential buyers and sellers—information about the agent's reputation, trustworthiness and knowledge. The kind of information that just may help a potential client choose you as their real estate agent. Satisfied customers willing to share their stories are some of the best marketing tools you can have.
A good testimonial is an impartial and truthful account of how effective you are as an agent. A great testimonial can convince even the most skeptical potential client to hire you and help them buy or sell their home.