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Sign into your accountWhen It Comes to Email Marketing, It's Not All About the Numbers
April 25 2018
Thousands of contacts do not automatically equate to greater engagement. The best email marketers segment their email lists.
Email marketing is a proven driver of relationships for real estate agents. However, many agents send the same message to their entire audience, not taking into account the different types of relationships they have with the inboxes they're filling.
When your list contains thousands of people, sending the same content to a long list of addresses can actually render email marketing ineffective.
If you're seeing slow open and click-through rates, this may suggest that you're not sending relevant messages, which to many people today meets the very definition of SPAM. This is why the best email marketers choose to segment their audiences. Dividing your database into related categories and sharing content catered to that audience can boost readership and eliminate subscriber churn.