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Sign into your account10 Magic Words to Use in Email Subject Lines
March 08 2018
Pulitzer Prize winner Isaac Asimov once stated, "I made up my mind long ago to follow one cardinal rule in all my writing - to be clear." We couldn't agree more when it comes to your email subject lines. No, you don't need to be a Pulitzer Prize winning writer to drive those open rates, but there are a collection of 'magic' words that WILL help your email list grow and keep your clients coming back for more of that sweet, sweet content—and it couldn't be more clear (pun intended).
So what makes a word 'magical'? It's a word that provokes certain feelings or emotions in your audience, something that drives desire, fulfills need, or solves a problem. The key is not just to KNOW those words, but also understand how you can use them to evoke the response you want from your audience.
Based on our user engagement and data curated around the web, here's a list of 'magical' words for your email subject lines that drive opens and clicks—and a selection of words that you should NEVER use (if you want to stay out of spam filters):