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Sign into your accountHow Real Estate Agents Can Capitalize on Big Data for Big Results
February 07 2018
Simple ways predictive analytics can boost your bottom line
Big data powers predictive analytics. As the field grows, these massive data sets propel some of the biggest companies in new, unexpected ways.
Netflix reports it saves $1 billion each year by optimizing the predictive engine that recommends content and programming to its customers. Google Translate's reputation is nearly bulletproof now that its predictive algorithm has been retrained to translate in contextual sentences. Airbnb hosts see a fourfold increase in occupancy rates when they set a rental price within 5 percent of the company's recommended rate.
In short, big companies use big data to make big waves. But what does that have to do with your relatively small real estate business?