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Sign into your accountMyths and Realities of the Gmail Promotions Tab
January 22 2018
"Why do my emails go to the Gmail Promotions tab?"
It's a question all marketers have asked themselves. The long and short of it is—because Gmail sees what you're sending is a type of promotion. Gmail uses some pretty smart algorithms that sniff out emails it thinks have promotional materials, so across the board, email marketing platforms have a higher chance of arriving there.
This also means that outside of those algorithms, the only person who has the power to move your email from Promotions to Primary is the owner of that inbox. But is the Promotional tab the mortal enemy of marketers that some people think it is?