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Sign into your accountOvercoming Urgency and Maximizing ROI
January 15 2018
The holiday season was dominated by articles on "How to make 2018 the best year it can be." Whether it was the five top marketing tools for the year or 10 tips to grow your business, everyone looks at year-end as an opportunity for a fresh start. Many of these articles were aggressive on getting people to sign up before year-end so they have a clean slate in 2018. I'm all for New Year's resolutions, but change doesn't have to happen at year-end and the urgency I've seen in some of these articles may be setting brokerages up for failure.