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Imprev Real Estate Leader Study Shows Record Confidence in Economy, Housing

January 09 2018

Real estate leaders' confidence in the 2018 U.S. economy and housing market is the strongest it has been in the last six years: An unprecedented 73 percent of top executives say the U.S. economy will improve or improve significantly, according to the latest Imprev Thought Leader Economy & Housing Outlook Study.

"Real estate leaders have not been this optimistic about the U.S. economy since we started the Imprev Thought Leader Survey in 2012," says Renwick Congdon, Chief Executive Officer of Imprev, the leading provider of automated marketing services for real estate franchises and brokerages. "With confidence levels so high, now is the time to take advantage of new opportunities to keep up with consumer and agent demands. I look forward to seeing what the industry can accomplish," he added, noting top real estate executives' confidence in America's economy has more than doubled since October 2016 when 32 percent said the U.S. economy would improve or improve significantly. The 2016 survey was conducted immediately prior to the U.S. presidential election. The highest confidence level prior to the current study was 54 percent in 2012 [See Graph A].

GRAPH A

imprev thought leader 2018 graph a

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