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Sign into your accountHow to Capture Leads and Build Great Email Lists
January 07 2018
In Part 1 of this series, we covered the basics of building a natural, organic email list. The premise? Building a quality database takes a little time, but the end result will be a group of quality contacts who actually want to receive communication from you and are more likely to do business with you.
According to the National Association of Realtors, 94 percent of millennials and 84 percent of baby boomers say they use the internet during the home buying process. In addition, 43 percent of all home searches start online, according to Realtor.com. Having an easy to find online presence in multiple channels is key to driving lead generation opportunities.
So, let's dig into some of the different ways you can build online presence and capture leads. Keep in mind, not every one of these ideas may fit your business model, skill-set or budget. There's no "one size fits all" solution, so be sure to pay attention to what is and is not working for you, and adjust your focus and expenditures appropriately.