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Sign into your accountProspecting for Seller Leads with a CMA
November 16 2017
Yesterday, we talked about landing page strategies for capturing buyer leads. But what if you'd rather focus your marketing efforts on seller leads instead? How does the process differ?
Let's start by first thinking about what a buyer wants versus a seller. Buyers want a home that matches their criteria for price, size, location, etc. You can offer them this by providing a landing page that lets them search for properties or sign up for listing alerts.
Sellers, on the other hand, want their home to sell for as much as the market will bear. To attract seller leads, agents often set up a "What is my home worth?" landing page that offers homeowners a free, automated home valuation report. They can use this landing page in conjunction with digital ads, print marketing materials, and more.
In addition to using an IDX solution to create landing pages, we talked yesterday about leveraging Cloud Attract, a made-for-real-estate landing page tool, in conjunction with Cloud Streams, a super-fast listing alerts and property search app. But Cloud Attract has another side that you can use to attract sellers. Rather than using Cloud Streams with Cloud Attract, agents can use Cloud Attract with Cloud CMA, a tool highlighted in our 2017-18 Technology Guide.