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Sign into your account3 Steps to Better Lead Nurturing Through Email Marketing
September 18 2017
When it comes to nurturing leads, one of the easiest and most effective methods is through a carefully constructed email campaign. We're not talking about an impersonal and generic email that immediately gets marked as spam. This is an email that shows up in your inbox from a real human with an enticing subject, filled with engaging and compelling content that is relevant to your prospective lead.
Why is lead nurturing essential? Thirty to 50 percent of qualified leads aren't ready to make a purchase when they initially seek out information about your business, but 75 percent of those leads become sales-ready within 12 to 18 months. So as a marketer, what should you do for the next year while you wait for that lead to be ready to make a purchase? Take a year-long vacation and hope they remember you? Friend them on Facebook and invite them to your next birthday party? Maybe. Or should you create an engaging, helpful and unobtrusive email campaign to keep your business top of mind until they have a need for your service?