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How Predictive Analytics Can Match Your Listings with Buyers

August 18 2017

Imagine arming your agents with a list of warm buyer leads before they go into a listing presentation. Imagine using your own data to generate seller leads, or to match your listings with qualified.

Thanks to predictive analytics, you don't have to imagine these scenarios. Today, we're continuing our month-long series on predictive analytics with a look at Buyside, a broker focused solution that's highlighted in our 2017-18 Technology Guide.

What is Buyside?

Buyside is a reverse prospecting tool that, as it name suggests, is fueled by buyer data--what type of property they're looking for, what price point, what neighborhood, etc. The solution pulls in and aggregates buyer information from a number of sources, including your website, property search portals, virtual tours, showing data and more.

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