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Predictive Analytics: How Real Estate's Magic 8-Ball Foretells Future Listings

August 11 2017

August is Analytics Month at RE Technology—predictive analytics, that is. Together, we'll learn more about predictive analytics and explore platforms built for every level of the industry: for agents, for brokerages, and for MLSs.

Today, we're kicking things off with a solution for real estate agents that can predict which homeowners are most likely to list their home for sale. SmartZip, an app highlighted in our 2017-18 Technology Guide, not only helps agents identify likely seller leads, but also provides agents the tools needed to market directly to those leads.

But First: What Is Predictive Analytics?

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