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Browse the siteMay 30 2017
None of the brokers we’ve worked with believe that their office managers are doing what they are supposed to be doing — sales training.
Instead, they act more like den mothers. When they could be working on sales coaching or recruiting, office managers are consoling agents who lost big deals, troubleshooting broken printers, or retrieving lost MLS passwords.
It’s too easy for office managers to spend the day putting out a series of small fires. Its easy to use all of those daily tasks as excuses for not focusing on the most important roles that managers are responsible for.