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Sign into your accountFacebook Video Tips, Tricks, and Best Practices
April 19 2017
Creating video may not be easy, but it is absolutely worth it.
Video is important for several reasons:
1) Video lets you stay in touch with clients (and potential clients), which helps you to build relationships with those who you want to do business with.
2) Video helps to build your brand and brand awareness. It builds your credibility, your authority, and showcases your expertise. Build trust in your business by showing your character and confidence; video helps you to achieve both.
3) Many consumers prefer video; it is fun and easy, doesn't require reading, is more expressive, more personal, and a video can contain more information than a still photo.
4) Studies show that viewing a video for only a couple of seconds can have a lasting impact on the viewer—increasing brand awareness and even positively impacting their intent to purchase.
5) Video has the power to differentiate your business from your competitors, especially if no one else in your niche is creating Facebook videos. You become the innovator!
6) Finally, Mark Zuckerberg, founder of Facebook, has already hinted that the future of his platform is video, and has predicted that within four years, all Facebook content will be in video format.
So how can you use it?
In this article we are going to talk about three Facebook Video features, practice and create a market stats video, and an exclusive resource for practicing your videos (where you can also receive continued guidance and feedback).