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Sign into your accountTop Mobile Tech Tips for Real Estate Pros
April 17 2017
We've reached a point where consumers are not solely in search of good products and services—they are interested in the entire experience of interacting with a business. When searching for a solution provider, consumers will conduct a Google search, check out websites, view social media profiles, and read online reviews before deciding to do business.
It's important to know where your customers are and to cater the experience to each platform. To create a well-rounded experience, real estate professionals must expand beyond desktop capabilities and venture into pure mobile efficiency.
In fact, are you reading this from a mobile device?
According to the growing mobile trend, there is great chance that you are! It's not enough that 80 percent of internet users own a smartphone—or that, on average, people use their phone for 90 minutes each day. But the fact that 50 percent of searches are happening from a mobile device should persuade you to rethink your mobile marketing strategy. To top it off, Americans collectively check their smartphones 8 billion times per day.
The stats are in your favor! There are plenty of mobile opportunities to promote your real estate business. According to the National Association of REALTORS 2016 Profile of Home Buyers and Sellers, 72 percent of buyers used a mobile website or tablet in their home search, and 58 percent of buyers who used mobile search found their home through a mobile application.
On the next page are six tips to help you create a robust mobile marketing strategy for incoming leads and current clients.