The Who, What, Where, Why, and How of SEO for Real Estate

Have you ever asked the internet something completely ridiculous (Where did I leave my keys?) before realizing there's no way the internet will know the answer (though there is an app for that)? People are so accustomed to having access to answers that being unable to type in a query and instantly receive relevant information is strange. This dependence on search results is why having a strong SEO strategy is so important.

In a recent online event, Colton Miller, Senior SEO Strategist with Boostability, shared his tips on what it takes to rank highly in search results. He starts with five questions to ask. Check out his tips below and view the full webinar for more details.

What?

First, Miller explains, you have to ask yourself, "What would you search for if you were looking for what you offer?" Would you search "homes for sale" or would you look for "250K condos in Provo, UT?" The term a person chooses to use often indicates their goal. Buyers who are just beginning their home search are more likely to use general search terms while those further along tend to be more specific.

How?

Once you have a good idea of which searches you want to target, ask yourself how to target them. Luckily, you already have a whole list of websites that rank well in the keywords you want to use. Simply search your chosen keywords to find out who your competition is. Miller suggests that you then study those websites to discover "what they're providing, what kind of information they're talking about, how they might be displaying that information," adopt those strategies, then add a few extras to boost your results.