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Real Estate Sales: How To Get An “A+” In Building Client Trust

August 09 2011

Shadow inventory, distressed properties, and volatile markets—all reasons that Real Estate buyers can feel uncertain about their decision to purchase a particular property, in a specific neighborhood, or anything at all. Your Agents have their fingers on the pulse of their markets, but how do they instill confidence in their clients that they are making a sound buying decision and trust their Real Estate Agent is providing knowledgeable market advice?

Often this confidence comes pre-installed if buyers are referred to your Brokerage from other satisfied clients. But taking this for granted and not maintaining a client’s trust can be the kiss of death for an Agent, as Buyers are rarely contractually bound to one Real Estate agent or Brokerage.

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