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What should agents do in the slow real estate season?

December 14 2016

No matter where you work in real estate, there is a slow season in your market.

Things pick up and then things go quiet. But what time of year that is and what each agent does with it with varies greatly.

adwerx carie igel slow Season quoteCome the fall, the slow season moves over the Seattle area like a cloud, and Kirkland, Washington agent Georgia Wall knows that means buying and selling comes to a halt. But her marketing efforts do not.

"Buyers are distracted and spending money on shopping, not houses," she said. "And sellers are busy having friends and family over for the holidays and putting lights up. No one wants to move around this time of year."

"During our slower times, I like to stop and reflect on what we are doing well, and also examine where our opportunities are, and how we can improve," said Carie Igel of Fathom Realty in Columbus, Ohio. "Some of this improvement is shifting around responsibilities within the team. I like to manage to my team's strengths instead of making someone do something they don't like."

The same time of year is a bit different for Anchor Real Estate's Josh Tucker in Lake Norman, North Carolina. "Interestingly, my niche gives me a 'bump' this time of year during the slow-down," he said. "This is the NASCAR off-season and I sell to a lot of people in that industry."

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