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Sign into your account5 Key Email Marketing Metrics for Real Estate Pros
November 01 2016
Email is a universal means of communication. It allows you to send targeted messaging at the most opportune moment. According to the Radicati Group, there were 4.35 billion email accounts in 2015, a number they've predicted to rise by more than 26% to 5.59 billion by 2019. It's growing in use, easy to use, personable, customizable, effective and, above all, it's measurable.
With the varying capabilities of email marketing software, you can easily get a complete picture of how your email campaigns are doing. But what pieces of data give you the most insight into how your emails are actually performing? Below are five of the most important email marketing metrics for real estate professionals to monitor.
1. Spam Score
Most email marketing providers will calculate your spam score to optimize campaign delivery. Mail servers use various filters to identify spam – try to avoid these top triggers to make sure your emails are actually being delivered to your audience's inbox:
- Excessive use of exclamation points!!!!
- Using different colors, fonts, and/or styles
- Common spam words and phrases like "FREE" and "Buy now!"
- USING ALL CAPS