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Sign into your accountHow Deeper Market Insights Can Give You the Competitive Edge
September 26 2016
Your MLS is full of market data that can help you get a leg up on competing brokerages in your area. However, this data is not always accessible in your MLS system. To leverage this data, you need more sophisticated tools than your MLS may offer.
This week, we're taking a closer look at one such tool that's highlighted in our 2016-17 Technology Guide--or, more precisely, we're looking at three tools from a single company.
Terradatum offers innovative analytics solutions that help real estate professionals leverage market data for everything from marketing to pricing listings to agent recruiting. We've talked about each of these three tools previously, but here's a rundown of what each offers and how brokers can use them in their business.
BrokerMetrics: Recruiting, Analyzing the Competition, Tracking Trends
What can a potential recruit bring to your firm? BrokerMetrics can tell you by tracking their listings, sales, areas of activity, price changes, and beyond. What kind of return on investment are you getting from your current agents? BrokerMetrics can tell you that, too, and offer precise insights on how your agents are performing.
This tool can also show you how your company is performing compared to the competition by offering insights into market coverage broken down by office. Want to learn more about the trends impacting the market as a whole? Get precise numbers on changes to the market by total dollar volume, total unit volume, median price, DOM, and commission.
Watch the video below for a brief overview: