How to Use Google Analytics to Understand Mobile Traffic

One of the biggest benefits of online real estate marketing is that you'll always have the data you need to understand how your website is performing – if you know where to look. Google Analytics provides a ton of valuable data about your website, but navigating the graphs, numbers, and jargon can be intimidating when you're not familiar with the details. While there's a learning curve involved, the insights that you get from your analytics will far outweigh the time you spent learning how to use them.

Your mobile site is one of your most important online properties, and today we're going to help you get familiar with how Google Analytics works for your mobile real estate website.

Bring on the Data: Making the Most of Google's Mobile Analytics

Mobile browsing is already absolutely huge, and it only seems to grow more popular year after year. The simple fact is that if your real estate website isn't optimized for mobile users, you're going to miss out on a major segment of your potential audience. Google Analytics will help you understand exactly how mobile users experience your website, and what you need to do to optimize your site for mobile devices.

• The first step is to take a look at what percentage of your visits come from mobile devices. This can be found under the advanced segments section of your dashboard. Check the boxes for mobile and tablets to view your percentages. Ideally, you want your mobile and tablet views to comfortably top the 25 percent mark, at the least. If your percentages are hovering below that mark, it's a good indication that your website could use some mobile optimization.

• You can get even more granular with your analysis by checking the size of the screens that people are using to browse your website. This information can be found from your dashboard by visiting In-Page Analytics under the Content tab, and selecting the Browser Window option.