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Sign into your accountRPR Becomes CMA of Choice for Texas Brokerage
August 30 2016
"As a corporate philosophy, we believe that it's our job to look out over the horizon and see what's coming at us," says Toni Nelson, director of strategic initiatives for Better Homes & Gardens Real Estate Gary Greene, Texas. "We recognize that Realtors Property Resource® is the present and the future, and are moving forward by making RPR our CMA [comparative market analysis] of choice."
"RPR offers layers of data all in one place, with great flexibility, and automation like we've never seen before. We can't get that anywhere else," said Toni, whose brokerage operates 24 offices across the region. Currently, BHGRE Gary Greene has an RPR usage rate of 65 percent and growing.
Why RPR's CMA?
Toni claims RPR's CMA offers REALTORS® a distinct advantage in the marketplace, pointing to RPR's Realtor Valuation Model® (RVM®) and Refined Value as two of the data platform's most powerful tools.
"We encourage our agents to use RPR's RVM as the starting point in their valuation process. Then we teach them to use RPR's Refined Value Tool to make adjustments on the value of the home based on improvements made, local market conditions, interior and exterior conditions, and a lot more."