Invest in Your People: Real Estate Coaching as a Retention Technique

Within the real estate industry, there is a constant struggle of attracting and retaining top talent. No longer can you expect an agent to stay on board year-after-year, simply for the sake of it. Firms must offer various perks and opportunities to maximize their agents' earning potential while also supporting their professional growth. The best way to show an agent that your firm is truly invested in their future and concerned about their overall growth is to offer coaching as an onboarding, developmental and retention tool.

According to realtor.com, "A great coach will help you eliminate limiting beliefs and guide you step-by-step to a higher level of profitability. Whether you are a new agent or an experienced professional, it doesn't matter. The right coach can get you to your next level faster and more efficiently than you can going it alone."

Coaching is an extension of traditional training methods that includes close observation of an individual or group, offering periodic in-depth assessments of their needs, weaknesses, strengths and accomplishments, while tying goals to what motivates them and offering guidelines and exercises to help them achieve success.