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July 17 2016
This week's featured product from our 2016-17 RE Technology Guide is Cloud CMA. Since their launch, Cloud CMA has not only built one of the fastest growing user bases among real estate brokers in the CMA category, but it has become one of the most quickly adopted technology tools industry-wide. RE Technology connected with Cloud CMA CEO Greg Robertson to better understand why their product has had so much success with leading real estate brokers.
About a decade ago, MLSs largely crushed the sales of CMA products to brokerages. It is a hotly debated topic about the role of the MLS and the old discussion about "leveling the playing field." When you put the MLS product right in front of the agent, it makes it pretty difficult for brokers to drive adoption of a different product. To survive, CMA software developers focused on something the MLS CMA fails to do – branding, custom content, enterprise management, and ease of use.
CMAs have long been considered "difficult" to use. Selecting a bunch of comparable properties and organizing them into a presentation was a lot of manual lifting before Cloud CMA came along. They blew the CMA category wide open with their support for mobile.
Fast and Mobile Friendly
Cloud CMA was the first tool to be truly responsive, meaning that you can build a CMA on your phone's browser. Moreover, building a CMA is fast. Simply send an email with the property address and you can get a report back in less than a minute. In fact, you have your choice of reports.