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July 10 2016
By now, you should have heard about Buyside, a completely upside down way that leading brokers are approaching lead generation and client-for-life strategy. They are a featured product in the 2016-17 RE Technology Guide. As the Buyside name would suggest, it is a buyer management tool. But savvy brokers have learned that it is the best listing tool you can have.
Firms have long known that controlling the market is about controlling the listing. Buyside does that in two very distinct ways. First, Buyside catalogs the needs of buyers across your firm and allows agents to reverse prospect for buyers that match listings. See what I mean by upside down? Most systems look for properties that match buyers. This system looks for buyers that match properties. Again, reverse prospecting
The way this ties into the listing presentation is extraordinary. Many agents go into a listing presentation with the story about how they are going to market the property online. With Buyside, agents go into a listing presentation with a much better story. Buyside agents say, "We have 47 buyers for your house today and our marketing programs will bring in more. Sign the listing agreement, press hard. We will let the buyers know immediately that your home is for sale."
The second, and perhaps more astounding, Buyside feature for sellers is the display of off-market properties. Buyside has made arrangements for you to display not only sold data, but all off-market properties on your website. They can even integrate AVMs like the Zestimate™, Realtor's Property Resource RVM™, or others.