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Sign into your accountKeys to Promoting Your Mobile Video Content
June 28 2016
If you're not using video to connect with potential homebuyers, you're missing an increasingly large chunk of your potential clients. Research reveals it's become an important part of the shopping process for an ever-increasing percentage of homebuyers. And, increasingly, those videos are consumed on mobile devices.
Just how important is video? It's estimated as much as 85 percent of homebuyers and sellers look to work with a real estate agent who uses video to market their listings. Kathryn Royster, a blogger for inman.com, reports that homes listed with video get four times as many inquiries than homes with no video listings.
Clearly, video has become an important—or, shall I say, indispensable—tool in today's real estate market.
It's important to understand, too, that how homebuyers use video has changed. Instead of merely sitting at home, at their very stationary desktop computer (if they even still have one), consumers are engaging with video more and more on mobile devices: tablets and cell phones. And, of course, they could be viewing your videos virtually anywhere—even in the driveway of one of your listings!