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Sign into your accountFour Email Mistakes Real Estate Agents Should Avoid
June 19 2016
Most real estate agents understand the need for effective email marketing, but some struggle with creating the right messages. Others make the mistake of saturating their audience with too many emails, which leads to opt-outs, spam flags and poor open rates. Here are four common email marketing mistakes for real estate agents to avoid!
1. Sending messages that lack a purpose.
Every story must have a plot, and every email must have a purpose. Rambling, vague email messages will annoy your audience and reflect poorly on your professionalism.
Solve this by organizing your lead database into specific categories of client types. Then, create an email campaign strategy for each audience or use the pre-written content that comes with a good real estate CRM. Create messages that offer information of value for each type of recipient.
2. Pitching too hard.
Coming on too strong in your subject lines and email messages can cause prospects to backpedal. Avoid being pushy or over-eager, and avoid creating messages that sound sales-centric.
Instead, be a reliable source of market data, real estate news and industry trends.