Integrating Mobile Actions into Your Business Life

Whether we'll admit it or not, most of us are online a lot. And if we're going off the cold hard facts, one-fifth of all Americans report that they're online 'almost constantly.' How is that possible?

Those pesky cell phones.

They're in nearly everyone's hands, purses, or pockets, and you better believe that they get whipped out in any moment of downtime. How else would we get through the day without our Candy Crush, our constant scrolling through Instagram feeds or our pithy 140 character statements on Twitter? Before we knock it as a major productivity killer, it could, in fact, be the next generation of getting your business done on-the-go, as well as a great way to access a whole new type of customers. So before you sit down at your computer and send out a couple hundred emails, check out why it may be more productive to spend some time reaching out to your network on your mobile instead.

Integrate Mobile Actions Into Business Activities

"About three-quarters of Americans use a smartphone, tablet or other mobile device to tap into the internet at least occasionally." Combine that with the fact that most Americans are online constantly, the signs point to something we all already know: everyone is on their cell phone/smart phone/mobile device at all points of the day. We're all guilty of it.

But just knowing the facts isn't enough in this case, the key is getting out there and acting on those high percentages of online, swiping, scrolling, and Snapchatting people. Here's the thing: your clients and your potential clients are almost all on their mobile devices. What reason do you have to not reach out to them through that channel if it's going to be effective?