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Sign into your accountTips for Text Message Marketing for Real Estate
June 01 2016
Mobile technology is exploding – its speed, ease-of-use, and effectiveness make it a favorite of consumers and businesses alike. Adopting text message marketing is a definite feather in your cap, but this relatively new marketing medium is about more than simply thumbing out a text. The success of your text message marketing endeavors rests squarely on your shoulders.
Heed these do's and don'ts to ensure text message marketing success:
Basics
- DO introduce/identify yourself in every message, and respond promptly.
- DON'T leave prospects wondering who sent them, or dawdle with responses.
Building a contact list.
- DO build your list from scratch, adding information from consumers and prospects as you initiate communication.
- DON'T purchase a bunch of phone numbers from a vendor. The chances a bunch of strangers you send a random marketing text to will look to you for their business are slim to none.