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Sign into your accountYour Email Newsletter is Worthless for Generating Leads
May 30 2016
Was that a little harsh? Okay, we'll back it up a little bit. There is a time and a place for your email newsletter or big marketing email to be successful, but when you're trying to generate qualified leads, this is not the place. Newsletters certainly serve a purpose and when they're done well, it can create some of the best emails we've ever seen. But, their purpose is not best served for lead generation.
Here at Contactually, we're a firm believer in the art of personal engagement, especially when it comes to generating your leads. And sending out an email newsletter in bulk is no way to get up close and personal with your contacts. While you may get your contacts to open up the email and possibly engage with the content you share, how many of them reach out to you and become a lead?
Here's how to do it better:
Think about it this way, how many email newsletters do you get a day? By noon on a Monday, I've already gotten at least 15 commercial newsletters in my inbox... and the day's not even half over yet! Most days, I don't even get a chance to take a look at what I received, let alone open them all. But here's the thing–even if I did open a couple of those newsletters, I wouldn't think to respond to them, would you?