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Home Search on Mobile Devices Continues to Grow

May 09 2016

Delta Marketing Mobile First 3Summer is prime house hunting season—I'm not telling you something you don't already know.  Google confirmed it when they reported that July is the month where real estate-related search terms typically spike.  Combine that with the fact that 89 percent of home shoppers use mobile devices to search for homes, and I have to ask... Will your company be ready to capitalize on the 2016 selling season?

Let's face it—using mobile devices to search the web has become a part of our everyday lives.  There's no doubt that a well-designed website that takes mobile into account is crucial in reaching today's real estate customers, but you probably have some questions about how and why it is important.

For many, the choice comes down to designing a "mobile first" website or living with what they have for the time being.  Living with what is already in place may mean an app or app-like interface for mobile users.  It could even mean living with a version of a website that doesn't render properly—typically frustrating and driving away potential customers.

This decision ultimately comes down to how your organization wants to engage its mobile traffic or if they are even ready to do so.  This needs to be on the radar of every business owner as mobile usage continues to grow and becomes an even greater percentage of total website traffic.

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