Tap Into Market Data to Create Clients for Life

According to the National Association of Realtors, 73 percent of buyers say that they would use their agent agan, but less than 25 percent actually do. What can agents do to stay in front of past clients in the months and years after a sale?

Many agents lean on tactics like sending out newsletters, holiday cards and refrigerator magnets. While these may have their place, a hundred other agents in your area are likely doing the same thing, and you risk blending into the competition.

To stay top of mind, agents need to stand out. One way to do this is by tapping into the psychology of homeowners. By nature, humans are naturally curious about how they compare to their peers and what's happening in the lives of those around them. For homeowners, this translates into an interest about which homes have been listed in their area, which have been sold, and for how much. Keep in mind that buying a home represents one of the most significant financial and emotional investments that people make in their lifetimes. As with any investment, people want to know that their home's value is growing and that it compares favorably to others.

One simple way to do this is to identify your client's home in your IDX website and set up automatic email alerts for new listings and price changes in their immediate neighborhood. If you have access to Virtual Office Website (VOW) data, that's even better, as you can send your clients more complete listing data like solds, expireds, etc.