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Sign into your account5 Tips for Better Email Marketing Copy
April 05 2016
An effective email marketer is one part psychologist and part public relations whiz. They know that while email is one of the best ways to stay top-of-mind with prospects and clients, it has to be done right or it will be ignored or, worse, marked as spam.
For real estate agents, successful email messages can drive leads, referrals, and repeat business. But how can agents craft emails that "wow" their database? To help you get started, we've rounded up five email copywriting tips that will banish the "blah" from your marketing.
1. Use Y words
Make your message all about your customer. (This should be your no. 1 rule in ALL of your marketing!) To do this, replace words like "I" or "We" with "You" or "Your" to shift the focus to your prospect or client.
2. Avoid spam trigger words
Use the wrong words in your email marketing and your message could get caught by your recipients' spam filters--and never seen at all. Avoid obvious spam triggers like writing in ALL CAPS, w.e.i.r.d. punctuation, and words such as free, lowest price and mortgage rates. These things are a surefire ticket to your contacts' junk mail folder. Avoid them at all costs!