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Go Mobile or Go Home: Texting and Mobile Strategies

March 01 2016

mobile group shotSetting yourself up with solid strategy for success is likely on your mind. If you're staying ahead of the curve, you've got your lead generation system on autopilot, a robust online presence working on your behalf (including your realtor.com® profile), a strong CRM in place to help capture and nurture your new prospects and a plan for quick and personal follow-up.

One of the most important components to this strategy, however, is how all of these plans and processes work on mobile. Now that you've done all the work planning for this year, don't miss the boat by failing to optimize your systems where many of today's homebuyers are starting their search - on mobile!

The National Association of Realtors® 2015 Profile of Home Buyers and Sellers confirms that using mobile devices is becoming more and more common among all home buyers. In fact, the study reports 72% of buyers found mobile applications very useful during their home search, and 66% of buyers who used mobile searching found their home through a mobile application.

With numbers like these, it's imperative that your lead generation and online presence are working together to help you be found by consumers on mobile devices. Using a platform like realtor.com® ConnectionSM for Co-Brokerage to purchase leads or a realtor.com® Digital Ad Package to get your personal brand seen directly in the client's search stream (including on the realtor.com® mobile application) are great places to start. But, don't forget to Google yourself and update your website and online profiles to ensure consumers are finding accurate information!

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