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Sign into your accountLeadingRE, Miami Beach and Marketing Automation
February 25 2016
The Fontainebleau in Miami Beach this week is home to LeadingRE. It’s happening during what I like to think of as the real estate brokerage convention season. Keller Williams had its Family Reunion last week and RE/MAX R4 follows in Las Vegas, Feb. 29-March 3.
If you really want to get a feel for the real estate market in America, these conferences are a great place to gauge what is really happening on the ground because the preponderance of attendees are broker-owners.
Conferences that target industry leaders or tech companies or the intelligentsia of real estate are great for forward thinking, but there’s nothing like visiting the exhibit areas and listening to agents engage face-to-face with vendors that are trying to convince them that they have a solution to their pain points. It’s refreshing and it’s real.
A LeadingRE conference, if you have not been to one, is packed with practical information and vendors that speak about brokerage. LeadingRE has become a juggernaut for luxury real estate with growing global reach, comprising a group of brokerages that really are a cut above the competition: 500 firms, 120,000 associates, 3,500 offices in 50 countries. In fact, 14 of the 25 top brokerage firms in the U.S. are part of LeadingRE.