Hire a Curator

A quick Google search brings up the definition of curator – it is a word derived from the Latin word curare – meaning, "take care." A curator is a manager or overseer. Traditionally, this word has a connotation of maintaining historical things because it is an official position in museums, but that is not the context intended here. The role of a curator in today's business is to keep things current.

WAV Group Communications starts projects with an audit. We begin by understanding the variety of audiences that the company engages. We then take a look at how MLSs, technology companies, or brokerages are communicating with their audiences. What we find is typically dated, stale, and gross.

Under the watchful eye of a curator, this never happens. A curator scours every touch point with every audience and keeps it clean and fresh. Agent images are always uploaded and there are no grey skulls. Old logos vanish and are replaced with new ones. Documents that have not been used or updated in years are refreshed. Social media updates happen every day. Press releases happen monthly. Intranets are hydrated with how-to tips, community stories, and celebrations. Consumer sites have daily contributions and newsletters go out on a regular basis.

A curator is not necessarily the person who creates all of this content. It's a management and supervisory position that draws communications from across the enterprise to leverage the expertise of the organization. They find out from the help desk what the most common calls are and create a task to create training materials. They speak to leaders about successful strides in the business and work with a PR firm to distribute a press release. They monitor social media and build reports on reach and study effectiveness, and so on and so forth.