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Real Estate Market Report to Send to Leads: The Heavy Hitter

December 09 2015

webbox reports heavy hitter 1We already know from multiple surveys that people who visit real estate websites want to search listings, at least 90% or more say this. So, they are seeking information about the market. Now a question. What appeals to EVERY type of visitor who is on your site seeking information? It is, without a doubt, market statistics:

  • Potential sellers want to see how the market is doing, if homes are selling well, and what kind of discounts-to-list the market is experiencing.
  • Buyers are on the other side, checking out what homes are selling for and trying to situate their needs in the marketplace and check affordability.
  • Investors just want to know everything about market movement.
  • Other professionals, such as appraisers and title company employees, love a good market report.

These are the general reasons why all of your visitors will have an interest in market statistics. The importance of offering reports as a lead generation tool can't be overstated. Also, with the time between starting online research and either listing or buying stretching into months on average, you must keep your identified prospects and not lose them to the competition before they act.

What's In This Report and Why is it of Value?

Let's analyze this particular report and the valuable information it provides. We call it 'The Heavy Hitter' because it's a comprehensive report that jam-packs a lot of useful real estate market data into a report that is valuable to anyone who is in the market to buy or sell property.

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