The 6 Steps to Building The Ultimate REALTOR® Lead Machine

If you're reading this, you are very likely to be suffering from LSD. No, not the drug; it's Lead Starved Depression. We're going to cure that by the time you get to the bottom of this post! Never again:

• Wonder why your website generates so few leads.
• Get tired of products/services promising leads and not delivering.
• Sit up late at night trying to post to numerous social sites with no results.
• Buy leads from any source.
• Work too many low quality leads and tire-kickers.
• Lose prospects to other agents with better CRM practices.

I am writing this because I hear from real estate agents all the time who are just tired of trying "stuff" to get more leads and get them to closing. The root of the problem isn't always the "stuff," but more the lack of an ordered process. What do these things have in common?

• Computers
• Airline pilots
• Operating rooms

They all have a SYSTEM. The computer must have an operating system like Windows or Linux to work. Airline pilots have a pre-flight checklist and equipment inspection system to stay safe. Operating rooms have a very strict system of setup and sterilization of instruments to avoid patient infections.