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July 17 2015
In the early days of the internet, there were just seven top-level-domains (TLDs); .com, .org, .edu, .net., .int, .gov and .mil. These were put in place to provide some distinction between the types of websites a user was visiting (e.g., commercial, organization, education, etc.). Now, in 2015, there are more than 1,300 TLDs, including the new .REALTOR domain, which brings a unique and a powerful marketing opportunity to REALTORS®.
Technical Background:
In 2014, the Internet Corporation for Assigned Names and Numbers (ICANN) released the .REALTOR domain to NAR. Today, NAR is in good company with hundreds of major brands and categories that have also received approval for a top-level domain, like .tv, .bank, .Google, .Canon, .Honda, .Marriott, and .MLB. View the latest list of delegated TLDs.
Like other major brands and professions that are unleashing hidden branding potential with new TLDs, REALTORS® are differentiating themselves from other real estate professionals online. .REALTOR is a short, distinctive domain with a focused extension that lets consumers instantly know they've found a trusted source for real estate.
The Marketing Opportunity:
As a REALTOR®, it's imperative to know how TLDs will impact your web presence and online marketing. As more TLDs become mainstream, the Internet is being divided into categories. This makes it easier for consumers to navigate the online world and locate exactly what they need. Sooner than we think, the widely recognized .com domain will be viewed as dated and generic.